For all those working to raise awareness, guess what? Awareness just got punked. See this excellent video appropriately titled “Awareness Schmawareness:” from the wonderful Nedra Weinreich to see what I mean:
httpv://www.youtube.com/watch?v=hRhXKTAG0kc
If you feel the awareness building fever catching in your organization or team, have no fear. Review these questions to get back on the right track. The TurningPoint Collaborative also has the following resources (for free!) available:
- The Basics of Social Marketing
- The Manager’s Guide to Social Marketing
- Social Marketing and Public Health: Lessons from the Field
- Social Marketing Resources Guide
Last but not least, you can always ask questions here at SocialButterfly. Take a step today towards effectiveness–know that the social marketing approach works. Why else would it now be an official part of how our nation plans on improving our country’s health (see objective 13)?
